WF “LA Live”
at the Staples Center
When Wells Fargo asked us to extend the “Working Together” campaign to the digital outdoor boards at LA: Live, right outside of the Staples Center, we had the perfect plan.
How amazing would it be if all of the boards worked together?
So that’s what we did. Two dynamic groups of people working together. A set of basketball players, and an incredible drum group.
The result was amazing. The action travels throughout the boards, with basketballs and dynamic trails whipping from screen to screen, resulting in a truly dynamic LA: Live experience unlike anything else playing there.