When a girl plays with Barbie, she imagines everything she can be. 

To show that to the world we invited some surprising people to play.

Dads.

We got real dads and daughters, and had them actually play Barbie together.

The result was a funny and heartwarming film that left Dads realizing that time spent in her imaginary world is an investment in her real world, encouraging parents everywhere to get on the floor, and experience how Barbie inspires girls every day. 

The response was overwhelmingly positive, and we were touched by the real life stories of #DadsWhoPlayBarbie.

(P.S This shoot was adorable.)

Agency: BBDO SF | Head of Production: Louise Doherty | Producer: Whitney Ferris | Account: Nicole Nicole Dongara & Nick Roth | CCO: Matt Miller | ACD: Andrew Shaffer | AD: Rachael Kelly
 | CW: Taylor Garrett | Director: Karen Cunningham & Slim Pictures | Editorial: Andrea MacArthur & Lost Planet