After launching #IAmProfessional, it was time to team up with a celebrity that embodied the idea behind it.

Enter Gabrielle Union: a talented and passionate actor, activist, producer, entrepreneur, Mom, the list goes on.

A leading voice in authentically being yourself, Gabrielle was the perfect person to further self define professionalism and bring the message to an audience that it resonates with. Her candor prompted dialogue and inspired people to speak out on the ways they are unapologetically professional.

To launch, Gabrielle debuted with her own Linkedin account. Then, we dropped a three-month online video series called Getting Real With Gabrielle Union where she talked candidly about various topics, including mental health, business, fears, and gender equity in the industry.

The series was grounded by the Real Professional Card Game: a thought-provoking, statement-making and conversation-starting game that prompts professionals to have open and honest dialogue with each other. And yes, we actually made this thing! A 52 card playable game.

Gabby pulled cards and gave her honest answers. Unsurprisingly, they were powerful and thought provoking, and often infused with her effortless humor.

They were shared in social video on youtube, Instagram, and Tiktok.

Agency: 215Mccaan | Head of Production: Whitney Ferris | Producer: Erica Kahr | Account: Nicole Spinelli | ECD: Scott Duchon | CDs: Rachael Kelly & Taylor Garrett | Director: Crystal Kayiza | Head of Production: Elaine Behnken | Editor: Connor Mcdonald @ 1606