Wells Fargo Home Mortgage “Lulu And Lobo”
Integrated Campaign
Our wonderful strategy friends found out that today, people are buying homes not because of their human children...but rather for their fluffy ones. Seriously. People are, more often than not, buying homes because of their dogs.
And that worked quite well for us because it meant we could introduce SPOKESDOGS!
We named those dogs Lulu and Lobo, and they are all over TV, OLV, and social moving their mouths (like dogs do behind our backs) about why they need a new home.
We got to shoot a few :30 TVCs, a bunch of social :15s, :10s, and :06s, as well as about a million stills for social and online banners.
We also did some really fun radio.
Side note: the voiceover is Josh Hartnett. No, we didn’t get to meet him. But yeah, just hearing his voice over the phone was literally paralyzing.
Agency: BBDO SF | Producer: Whitney Ferris | Producer: Laura Johnson | CCO: Matt Miller | AD: Elana Shea, Kyle Rodriguez, Margaret Biebel | CDs: Kate Catalinac & Corinne Goode | ACDs: Rachael Kelly & Taylor Garrett | AD/CW: Alee Bono & Amani Brown | Director: Hank Perlman | Edit: Mila Davis & Stitch Editorial
:30 TV Spots
:15 Spots
