It’s not every day you get to work on something that really matters. At our time at Camp+King, we were lucky enough to do just that.
EndeavorRx is the first FDA-approved video game. Clinically proven to improve attention in children 8-12 living with ADHD.
We were given a huge task: launching it to the world.
The result was a touching, emotional, but also fun campaign brought to life with the line “Made For the Mind you Love”
Akili Interactive EndeavorRx Integrated Launch Campaign
Agency: Camp+King | Producer: Justin Lee | CCO: Roger Camp | Account: Heather Lord, Julia Shew | CDs: Jesse Dillow & Rikesh Lal | AD: Rachael Kelly | CW: Taylor Garrett | Designer: Joey Faccio | Director: Theresa Wingert | Post: CARBON VFX
TV Launch :30 “Meet Dylan”
Video Game Trailer :90
Banners
We took our message to digital banners with headlines that drew attention and invited caregivers to find out more.
Social Launch Instagram
The campaign also translated to social in the form of both social ads and social posts.