Cesar Simply Crafted Challenge

When Cesar introduced Simply Crafted, it was meant to mimic the high culinary standards we see and eat in restaurants. You know, the kind of food that has its own network on TV? The one with countless competition cooking shows?

So we made a mini series of hardworking :15s that put the pups in the judges’ seats. The result was ridiculously cute, and very fun.

They played back to back on Hulu, so viewers got the see the whole series as they watched. They were also formatted for Instagram in feed and stories, as well as Snapchat.

P.S Shortly after this shoot Taylor pulled the trigger and got her own Westie. (He has 20k+ followers on Instagram. So, yes, much more successful than she is.)

Agency: BBDO SF | Producer: Spesh Kay | CCO: Matt Miller | AD: Alex Hamill | CD: Mike Cornell | ACDs: Rachael Kelly & Taylor Garrett | Food Styling + Production: Nosh Food Films | Post: Connor Mcdonald @ 1606 Studios

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